The annual Colorful Colorado Car, Truck & Rod Show has grown to become a two-day event. Friday night is an impromptu downtown car show and cruise. Saturday is the Main Event followed by a cruise in the evening to the Star Drive‑In Theatre. The proceeds from this event benefit local charitable organizations as well as a scholarship fund.

Local organizations receiving show proceeds have been:

1996 – Partners
1997 – Montrose County Historical Museum
1998 – Mexican American Development Association
1999 – Andy Mallett Museum
2000 – Tri‑County Resource Center
2001 – Gang Resistance Education And Training (GREAT) program in the Delta and Montrose schools
2002 – The Montrose Senior Citizen Transportation group
2003 – Community Dental Clinic
2004 – Montrose Medical Mission
2005 – Dolphin House Child Advocacy Center
2006 – San Juan Healthcare Foundation supporting the San Juan Cancer Center
2007 – Montrose County Historical Museum
2008 – Montrose Medical Mission
2009 – Christ’s Kitchen
2010 – Hospice & Palliative Care of Western Colorado
2011 – Dolphin House Child Advocacy Center
2012 – Sharing Ministries Food Bank
2013 – Welcome Home Montrose
2014 – Montrose/Olathe Special Olympics
2015 – Golden Circle Seniors
2016 – Partners
2017 – Montrose County Sheriff’s Posse
2018 – Montrose County K9 Unit
2019 – Community Options
2020 – No show due to COVID
2021 – National Alliance on Mental Illness (NAMI)
2022 – Valley Symphony Orchestra
2023 – Second Chance Humane Society
2024 – Partners
2025 – Project Healing Waters
2026 – Montrose Veterans Memorial Coalition